Lost myself. Found my worth.   +   Welcome to your found era. Free shipping on all orders  /  U.S. only
Black models wearing unisex ILOVOU Lost + Found streetwear in an urban stairwell

ILOVOU® / Lost + Found

Welcome toyour found era.

For the ones who lost themselves loving everyone else.
This time, choose yourself.

Explore the collection
Not just streetwear. A reminder.Lost + Found   /   Collection 001
Choose yourself+Protect your peace+Know your worth+Find your way back

Collection 001 / The beginning

Wear your comeback.

The originalThe Lost + Found Tee in Washed black

The Lost + Found Tee

Washed black / Unisex concept

$58.00 USD

Protect your peaceThe Found Era Hoodie in Black

The Found Era Hoodie

Black / Unisex concept

$109.52 USD

A fresh perspectiveThe Lost + Found Tee in Bone

The Lost + Found Tee

Bone / Unisex concept

$58.00 USD

The first chapter. A concept collection, not yet available for purchase.

The story behind the name

Lost myself.
Found my worth.

ILOVOU® | Lost + Found

This brand was created for anyone who has ever lost themselves trying to love everyone else.

The overgivers. The people pleasers. The ones who gave too many chances, struggled with boundaries, and forgot to choose themselves.

But this story isn't about staying lost. It's about finding yourself again. Learning to say NO. Protecting your peace. And finally giving yourself the love you've always given others.

ILOVOU® LOST + FOUND is more than urban streetwear. Every piece tells a story of growth, self-worth, and rediscovery.

Because the greatest person you'll ever find is YOU.

This chapter belongs to you.

YOUR WORTH. YOUR RULES. YOUR ERA.

A reminder you can wear. A promise you keep to yourself.

Find your piece